CADCA's "Understanding Addiction"
Thursday 25 January 2007; 1:00-2:00 PM ET
A FREE Public Domain, Pre-Recorded Satellite Telecast/Webcast

1. Program Description:

The American Heritage Dictionary defines addiction as a "Compulsive physiological and psychological need for a habit-forming substance." That's the official definition. Society has a much broader way of talking about addiction and addictive behaviors.

The National Institute on Drug Abuse (NIDA) points to research that has come to define addiction as "a chronic disease, for many people a recurring disease, characterized by compulsive drug-seeking and drug use that results from the prolonged effects of drugs on the brain." Research on both animal and human studies have demonstrated that chronic drug use changes the brain in fundamental ways that persist long after the drug use has stopped. 

But what makes an addiction take hold? Are some people more prone to an addiction than others? What are some of the most effective treatments? 

HBO, in partnership with the Robert Wood Johnson Foundation, NIDA, and the National Institute on Alcohol Abuse and Alcoholism, is producing a multi-platform campaign to educate America about advancements in understanding of drug and alcohol addiction and its treatment as a brain disease. The centerpiece is a documentary scheduled to air March 15, 2007. 

During this hour-long broadcast, we'll talk about addiction in general, the upcoming HBO program and how you can get involved in this campaign at the local level. 

2. Program Objectives: 

• Learn about the science of addiction
• Hear about the latest innovations in treatment
• Find out more about the recovery community
• Hear how coalitions are effectively addressing the community problems surrounding addiction

For an EXPANDED WEB DESCRIPTION, see:
Understanding Addiction or http://www.dlnets.com/cadca_25Jan07.htm

3. Audience Statement: 

Primary target audiences for this program will include law enforcement officials, drug prevention specialists, Drug-Free Communities Act grantees, administrators, school drug counselors, treatment providers, drug court members, policy makers, business leaders, coalition volunteers, drug demand reduction coordinators, criminal justice professionals, members of the religious community and other community partners who may be interested. This program is also suitable for Public or Cable Access television distribution.   

4. Sponsors: 

This program is made possible through a partnership with the Multijurisdictional Counterdrug Task Force Training (MCTFT) Program at St. Petersburg College, and the Community Antidrug Coalitions of America (CADCA) and the technical support of the Satellite Education Network (SEN) at Ft. Lee, VA

5. Availability: 

This free, pre-recorded, public domain broadcast will be available on the GETN Military/Federal/Warrior digital CDV satellite networks and on C-Band Analog satellite networks.  (There is NO KU analog or digital coverage.)  Other private and public satellite networks may also carry the program, check with your satellite provider.  (Note: This program WILL NOT be available on small digital dish networks such as DirecTV or DISH systems.)  This program is expected to be available as a webcast for those without satellite access. 

6. Registration: 

Satellite Coordinates are never publicly published.  All sites MUST register for this FREE, public domain program to receive the necessary satellite coordinates (C-Band) or illumination authentication (GETN/Warrior dishes) and Site Materials Website. 

Sites may register at: MCTFT Program Registration Site or http://www.dlnets.com/MCTFT2nd.htm