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After Outcry, Kohl's Agrees to Stop Selling Drinking Games
December 21, 2006

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News Summary

Kohl's Department Stores has agreed to stop selling controversial drinking games after public-health groups said that items like a roulette-wheel shot game promote dangerous and underage drinking.

"Be assured that the remaining games are being removed from all Kohl's stores and online," wrote Kohl's spokesperson Julie Landro after Join Together, the Center for Science in the Public Interest (CSPI), the Oregon Partnership and others this week urged Kohl's to stop selling the games.

"It doesn't make sense that retailers would want to profit by encouraging dangerous behavior, even if it's in so-called 'fun,'" Eric Helmuth, Join Together's director of online communications, told the Hartford Courant on Dec. 21.

An action alert sent out by Helmuth and CSPI Alcohol Policies Program Director George Hacker stated that, "Intentionally or not, these youth-friendly games promote high-risk and underage drinking. They have no place in the gifts section of a family department store, especially during the holiday season."

Helmuth said that more than 2,600 e-mails had been sent to Kohl's objecting to the games since the alert was sent out on Tuesday.

The Courant pointed out that Kohl's is not the only store selling alcohol-themed games. Target sells such games on its website, and even Linens 'n Things sells beer pong online. Urban Outfitters also sells alcohol-themed games even though its stated target audience is 18- to 30-year-olds, advocates noted.

Prevention groups are planning to target Target next with an e-mail campaign, Helmuth said. 

COMMENTS ON THIS ARTICLE:
(Comments now appear first to last)

Posted by even though... on 22 Dec 08 11:53 AM EST
urban outfitters target demographic of 18-30 year olds contains a lorge group (21-30 year olds) who are of the legal drinking age. it is appropriate for them, or target, or kohls, or anyone who sells products to adults to market drinking products to adults. it is appropriate to temper your anti-drinking ferver with a bit of capitalism over legal marketing tools that hurt noone.

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